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Salesforce Data Cloud Accredited Professional Exam Sample Questions (Q12-Q17):

NEW QUESTION # 12
Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?

A. Use the Consent API to suppress processing and delete the individual and related records from source data streams
B. Use Data Explorer to locate and manually remove the Individual
C. Add the Individual Id to a headerless file and use the delete from file functionality
D. Delete the data from the incoming data stream and perform a full refresh

Answer: A,C

Explanation:
These two ways can help Data Cloud honor a request to be forgotten by a customer. The Consent API allows you to set a consent flag for an individual that prevents further processing of their data and deletes their records from source data streams. The delete from file functionality allows you to upload a file with individual IDs that will be deleted from Data Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_consent_api.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_delete_from_file.htm&type=5

NEW QUESTION # 13
What does it mean to build a trust-based, first-party data asset?

A. Pass the trust-based compliance rules as a first-party data asset is added to Data Cloud
B. Provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchange
C. Ensure opt-in consents are collected for all email marketing as required by law
D. Obtain competitive data from reliable sources through interviews, surveys, and polls

Answer: B

Explanation:
Explanation
This is what it means to build a trust-based, first-party data asset. It involves respecting the privacy and preferences of individuals who share their data with an organization and ensuring that the data is used in a responsible and ethical way. References:https://www.salesforce.com/products/genie/overview/

NEW QUESTION # 14
How does an administrator increase the consolidation rate for Identity Resolution?

A. Change all reconciliation rules to Source Sequence
B. Reduce the number of matching rules
C. Add more matching rules to broaden the search for matches
D. Change the Ignore Empty Value option

Answer: B

Explanation:
Reducing the number of matching rules can increase the consolidation rate for Identity Resolution, because it reduces the chances of finding multiple matches for the same individual. Matching rules tell Data Cloud which profiles to unify during the identity resolution process. Ifthere are too many matching rules, Data Cloud might find more than one match for a given profile, resulting in a lower consolidation rate. References: Identity Resolution Match Rules

NEW QUESTION # 15
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?

A. Identify data sources
B. Identify activation targets
C. Obtain cross-organizational buy-in
D. Review consent and privacy management policies

Answer: C

Explanation:
This is the first thing a business stakeholder should focus on when considering a Data Cloud implementation. Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud. Reference: https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-basics/get-started-with-customer-data-platform

NEW QUESTION # 16
An administrator wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of DMO joins are necessary within the Calculated Insight to enable this calculation?

A. Unified Individual > Individual > Sales Order
B. Sales Order > Individual > Unified Individual
C. Unified Individual > Unified Link Individual > Sales Order
D. Sales Order > Unified Individual

Answer: C

Explanation:
To create a multi-dimensional metric to identify unified individual lifetime value (LTV), the administrator needs to join the following data model objects (DMOs) in the Calculated Insight:
* Unified Individual: This DMO represents the unified profile of an individual, which contains attributes from multiple sources.
* Unified Link Individual: This DMO represents the link between an Individual DMO and a Unified Individual DMO.
* Sales Order: This DMO represents a transaction or purchase made by an individual.
The sequence of joins should start from the Unified Individual DMO, then join the Unified Link Individual DMO using the UnifiedIndividualId field, and then join the Sales Order DMO using the IndividualId field.
This way, the administrator can access the sales order data for each unified individual and calculate their lifetime value.

NEW QUESTION # 17
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